Thursday, May 31, 2012

Business-Focused Ad Startup Bizo Launches Self-Serve Retargeting

bizo logoStartup Bizo tries to help advertisers reach a business audience using methods like retargeting. Now it's making those retargeting capabilities available in a self-serve product. For anyone who needs a refresher on the nomenclature, if you visit a website but failed to sign up or buy anything, then see ads for that company following you around the Web ? well, you can thank retargeting. (As someone who has to visit startup websites as part of his job, this has become a constant annoyance.) However, Bizo says it uses retargeting in virtually all of its display advertising campaigns, because it works ??it's going after people who have already expressed interest in a product or service, and it helps businesses stay at the top-of-mind for those consumers.

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